About Open Farms
We believe in reconnecting Kiwis with the people and places that grow our food.


As Kiwis, we’re defined by our land and how we care for it. We feel frustration in our food system, because these things matter to us.

We believe that our way forward starts with honest conversations about our land, food and future. We need a place of shared truth, where we all feel safe to reach out, look each other in the eye and reconnect.

We are just five million Kiwis in a big world changing fast. We need all of us.

We're an independent brand, built to get Kiwis on farm.


The Open Farms team are a group of Kiwi farmer advisers and communications folks. We’re a little bit rural and a touch urban, working to build some common ground in the middle for all Kiwis.

We’re supported by, but independent from New Zealand agri-business and leadership.

You can find out more about us below.

Our Sponsors
Our Channel Partners
In the Media
The Team
Daniel Eb

Dan runs Dirt Road Comms, a communications agency working towards positive transformation of our food system. He writes a bit too – on topics like regenerative agriculture, the meaning of farming and the power of service.

Daniel Lehrke

Dan runs DL Design and took the lead on bringing the Open Farms brand identity to life.

Izak Van Der Merwe

Izak runs IVDM photography and helps us tell the Open Farms story in images.

David Kidd
Farmer Advisor

A Beef + Lamb New Zealand Farmer Councillor and farmer on the banks of the Kaipara river.

Tracy Brown
Farmer Advisor

A sustainability champion and Waikato Dairy Farmer, Tracy leads positive change in farming through the Dairy Environment Leaders Forum.